‘The current rules of advertising don’t apply to immersive technologies, so we are breaking them, to build a sustainable future for VR and AR. To show how serious we are, we’ve even founded the VR/AR Pledge, a commitment against intrusive ads. We do what we do because we love VR and AR and want to see those industries succeed. Looking back, all successful media relied on advertising to reach a global scale. It won’t be any different for VR & AR – it just needs to be done the right way’.
Advertising has been the backbone of every global media, and it won’t be any different for VR and AR. Admix’s work goes way beyond brand placements in VR – they are building a sustainable future for the immersive technologies that we love. Admix believe that VR deserves more than static banners. In addition from supporting web standards, they are introducing fully interactive 3D placements that contribute to the story and engage in a much deeper way. The metrics prove it. Welcome to the future of advertising.
70% of web advertising is powered by programmatic networks – it’s a must to automate media buying. Admix are the first to bring RTB standards to VR, connecting with the largest ad networks to make it super easy for advertisers to bid on VR inventory. Admix is about more than advertising reach or revenue. It’s the best way to measure, analyse and report how your audience interacts in VR. Admix lets you track 20 metrics including gaze tracking, viewability, engagement, conversion, to create reports effortlessly. Advir are already trusted by 100+ VR developers worldwide and recognized globally as the best tool to monetize VR apps, a testament to our obsession with user experience and non-intrusiveness. Users first, advertising second.