The show has two stages (located at the very centre of Future Tech Now) – these are a place to discover all that this incredible tech has to offer, and learn from some of the hottest names working in VR today. The Show Stages are open to all ticket holders. They will showcase a wide range of applications, with facts & figures, real-world case studies and product demonstrations that give attendees a unique insight into the latest cutting-edge developments… as well as a glimpse at what the future holds for VR technologies.

Our scheduled conferences are listed below. If you click on your conference of interest, you can open a dedicated conference page with information on the agenda, speakers and the detail of the content each will be presenting. We’re constantly updating our conference schedule, with new speakers and content being added every week as we lead up the show. Check back for updates and new exclusive content.

FRIDAY 06 APRIL — CONFERENCE STAGE

TRANSFORMING RETAIL THROUGH IMMERSIVE TECH

Immersive technologies are opening up new avenues that could fundamentally change how we discover, browse and purchase in the future.

With the explosion of AR tech into the retail industry, we’ll explore this exciting new frontier, examining how the creation of tech-driven shopping experiences will facilitate an entirely new way to view and physically interact with goods from the comfort of our own homes.

It will also investigate the potential for immersive advertising, creating customised experiences that allow brands to connect with their customers in an entirely new way. Our speakers will address current applications within retail and examine how brands and businesses are set to embrace immersive tech in the future.

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UNRULY: THE CHANGING FACE OF ADVERTISING IN THE CONNECTED HOME

Unruly Futurist, Simon Gosling, creator of The Unruly Home experience (a 2,000 sq ft home inside Unruly’s London HQ, designed to give Marketers a synapse tingling view if the next wave of Marketing) discusses and demos the latest tech trends and looks at how they are transforming a brand’s relationship with their consumers. He will address how AI, Voice, IOT, and AR transform conversations with consumers in the Connected Home of 2020.

Mobile advertising is now ten years old. Back in 2008 with the launch of BlackBerry, you couldn’t have dreamt of the mobile ad formats, programmatic distribution methods, messenger apps and social media platforms which we take for granted today. We’re in the BlackBerry year of Voice, AI, Immersive Realities and Computer Vision. That explosion which took ten years in Mobile – it’s going to take 3 to 5 years on these new platforms.

Advertising was once one-way storytelling, which we observed. With recent tech trends, it’s become two-way storysharing and immersive. Is your Ambient Marketing Strategy aligned to the behavioural changes of your consumers?

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HAPPY FINISH – IMMERSIVE ARTS: THE ROLE OF TECHNOLOGY IN THE ART OF ENTERTAINMENT

Creative Production studio Happy Finish will chair a discussion between creatives from the world of Art & Entertainment and a leading researcher in the Informatics field to discover why immersive technologies such as Virtual, Mixed and Augmented Reality have such a profound effect on audiences in the context of the Arts. We’ll look into examples from VR exhibition pieces in galleries such as the Tate and the RA, as well as the use of layered reality in immersive theatre projects to gain an insight into what the role of immersive technologies in the Arts is – why does it make sense commercially, why does it offer more creatively, and scientifically why do audiences respond so well to VR and AR elements in Art and Entertainment?

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AR – A WORLD OF CREATIVITY

With the rapid evolution of available hardware and software, we’re on the verge of global-scale shared AR experiences. What will that mean for the creative industries like fashion, music and arts when creators are not just showcasing in immersive tech but creating in it too?

Collaborative couture, interactive music, emergent art – we explore the prospective evolution of the creative process and the true impact of immersive technology on the creative mind.

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THE FUTURE OF FITNESS: PART 1

IN ASSOCIATION WITH GYM OWNER MONTHLY 

This session will highlight the latest immersive-powered fitness applications and consider the value that they bring.

Our panel will present case studies, suggesting ways the tech can drive gym membership, create more effective customised workouts and increase social aspects of exercise through online connections. We’ll ask: Can Virtual Reality generate better results in less times? Can it be viable for low-cost gym chains? We’ll also explore how tech can be used to make exercise accessible to people who typically don’t go to gyms – How can it be used to help disabled people, as well as for rehabilitation and physical therapy?

Image credit: ICAROS

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THE FUTURE OF FITNESS: PART 2

IN ASSOCIATION WITH GYM OWNER MONTHLY 

The mobile phone has changed the culture of the gym and made it a less social place. New solutions are looking to change this with fun, competitive interactive team-based experiences. This session will explore whether event-based tournament-style fitness will increase member engagement.

With gym equipment becoming ever-more sophisticated, introducing gaming elements and utilising data captured from wearables to personalise our programmes, we’ll explore the latest innovations that connect people to their gym brands, 24 hours a day.

We will also look at solutions to get younger people motivated to take up fitness: Which technologies can make kids want to exercise both at school and in leisure time? Will the future involve IP, like well-known cartoon and movie characters?

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REWIND: HOW AR IS SHAPING BRANDED COMMUNICATIONS

There is no doubt that augmented reality will become a part of everyday life. In fact, there will be 900 million AR-enabled smartphones by the end of 2018. To date, AR has few rules and almost no boundaries, offering numerous creative possibilities. But how should brands use this new medium to maximum effect and ensure it’s not just tech for tech’s sake?

Hosted by the award-winning immersive content studio, REWIND, and joined by digital agency, R/GA, this panel will discuss what brands are doing with AR right now, the creative opportunities, and what the future holds.

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WHERE BIG BRANDS MEET FUTURE TECH

This session will explore the intersection of immersive technologies and big name brands.

We’ll examine how big brands can leverage the power of immersive technologies to create deeper and more profound customer engagement. We’ll look at the integration of tech into daily life and ask – Where are the opportunities for brands to position themselves within these new platforms? What are the opportunities, and where do the challenges lie?

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FRIDAY 06 APRIL — SHOWFLOOR STAGE

10:00 – 10:30: IMMERSE.IO AND THE POWER OF MULTI-USER VR TRAINING

The Immerse platform provides virtual reality creation, distribution and collaboration that scales to suit your business needs. Technical and non-technical users can deliver VR experiences to anyone, anywhere in the world. Train employees, analyse results, and instantly reset and repeat. Perfect for health & safety and object-based training. The Immerse team will give you a glimpse into the work they are doing and solutions they offer.

INNOVATE UK: AUDIENCE OF THE FUTURE & THE INDUSTRIAL STRATEGY CHALLENGE FUND

Tom Fiddian Innovation Lead from Innovate UK will be presenting on how the Industrial Strategy Challenge Fund could help your business.

Innovate UK is the UK’s innovation agency. Innovate UK works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy – delivering productivity, new jobs and exports. Our aim at Innovate UK is to keep the UK globally competitive in the race for future prosperity.

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ROYAL ACADEMY: PAINTING THE FUTURE: PHOTOREALISTIC VR FOR CULTURAL INSTITUTIONS

In celebration of its 250th birthday, London’s Royal Academy of Arts decided to explore VR technology as part of its ‘From Life’ exhibition. Royal Academy: Painting the Future (produced by Factory 42 for Google Arts and Culture and Sky Arts) is a collection of VR experiences explaining the journey of several artists creating artwork for From Life using VR.

London based studio Alter Equals took charge of the photorealistic 3D reconstructions of artists’ studios needed for the stories of Jonathan Yeo and Humphrey Ocean. The session explains how the high quality of the reconstructions were achieved and how such technique can be at the service of cultural institutions like museums, monuments, and art galleries not only to find new ways to engage their audience but also to improve the visit on site as well.

ABOUT ALTER EQUALS

Alter Equals studio focuses on creating high-end immersive experiences for clients across a multitude of platforms, including web (real 3D experience) mobile (tablet & smartphone) VR headset (tethered & mobile) as well as bespoke installations. With twenty years experience in the VFX industry and their own photogrammetry software applications, Enwaii and PhotoRealtime, the Alter Equals’ team creates lifelike photorealistic 3D experiences that combine the best of VFX and video game technologies, giving the appealing look of photography and movies, with the interactivity and engagement of a video game.

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ICAROS & FITXR: EXPLORING THE DIGITAL GYM

If you’d like to get a look behind-the-scenes at some of the projects and products we have in our Digital Gym feature, this session will host a series of 10-minute presentations, each giving a short, sharp look into the hardware and software that drive these applications.

It’s a great way to get a solid perspective on the current state of tech innovation across a number of different product types within the fitness industry.

 

Speakers will include: Icaros // FitXR

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MBRYONIC: THE SECRET TO CREATING IMPACTFUL AR & VR EXPERIENCES

Looking beyond hype, director of Mbryonic Tom Szirtes, will share how to approach creating engaging, memorable and impactful VR experiences based on real world case studies that can maximise return on investment.

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HEATHERWICK – IMMERSIVE TOOLS IN THE DESIGN PROCESS

Heatherwick Studio started using VR and the interactive models several years ago with the first release of Oculus Rift developers’ kit. Since then, we’ve developed several workflows to use VR not only for client presentations, but directly in the design process.

Designers are able to explore their designs – from simple static VR images rendered directly in Rhino, through to complex fully-interactive models imported into Unreal Engine. We have also started exploring new ways of 3D sketching in the virtual environment and scanning physical models with CT scans and exploring them in VR.

This presentation will showcase the ways that we have implemented a wide range of immersive tools in our design process.

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HP: UNTETHER FROM REALITY – HOW INNOVATIVE TECHNOLOGIES ARE IMPROVING USER EXPERIENCES IN VR

HP Z VR Backpack and REWIND

Hear how HP’s latest innovations are improving customer workflows from HP’s workstation specialist James Quigley. He will be joined on stage by VR Director at REWIND, Greg Furber, who will discuss how HP’s technology enhances user enjoyment of the studio’s real-time VR experience for HBO’s Emmy®-winning comedy series, Silicon Valley.

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VISYON

VISYON IS ONE OF EUROPE’S LEADING INNOVATION FIRMS, SPECIALISING IN EMERGING TECHNOLOGIES.
We have spent more than ve years innovating together with over fty technology enthusiasts. Based in Barcelona, we have been able to expand our reach and create teams in the UK, Italy, Spain, and the USA. Our unique innovation ecosystem allows us to provide not only creative services (which deliver ROI objectives for national and international clients across multiple industry sectors) but also to invest in proprietary technologies, build bespoke experiential installations and participate in social innovation projects to bring a positive change to our society through innovations in healthcare, education and environment.

This year, we are putting increasing focus and investment behind a more consultative approach to XR technologies.Built on our expertise producing award- winning solutions across VR, AR and MR, our new ecosystem of development frameworks are designed to empower organisations to take a longer-term, strategic and commercial view on how these technologies can improve current and future business solutions.

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ADMIX – ‘INEVITABLE: THE MACRO TRENDS THAT WILL SHAPE THE NEXT DECADE AND HOW TO MONETIZE THEM’

In this talk, illustrated by a case study, I give a vision of the future and how immersive technologies, closely linked to AI and IoT, will affect our daily lives. I discuss the importance of advertising to monetize immersive media, design challenges of advertising in AR, the privacy concerns, and the technology necessary to make this vision a reality.

ABOUT ADMIX

admix.in is a monetisation platform for VR and AR, developing non-intrusive ad units, such as product placements or the ability to travel across apps, through the metaverse. Admix is a fully programmatic platform selling inventory to thousands of advertisers, and currently trusted by over 100 VR and AR developers.

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CREATING IN A NEW WORLD – THE POWER OF IMMERSIVE ART

Digital art has opened up a whole new world of expression. This session will introduce immersive tech as a new medium for artistic expression, delving into the immense possibilities for creativity. It will address the challenges of creating in a 360° environment, of developing artworks that can be influenced by the viewer’s perspective and the need for a new concept of exhibition.

Moving beyond the mechanics and techniques of creating in 360°, our speakers will explore how the fusion of colour, shape, movement and sonic elements can create a journey for the viewer that allows a new kind of narrative within a single work.

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DIRECT DRIVE TV: UPGRADING WHAT WE WEAR: TECH IN FASHION

VR is shaking up the world of fashion. From the integration of VR into fashion shows to provide remote 360 viewing, to advanced design conceptualisation in the manufacturing process, Virtual Reality is presenting itself as a disruptive force within the fashion world. This session will address the current state of the tech within the fashion industry, it’s application for creating virtual shopping environments, avatars for clothing design and development and even exploring the crossover with wearable tech and conductive clothing materials that begin to blur the line between the clothes you wear and the devices you operate.

FREAKiNFUTURE created an opportunity from test casing technology within fashion to capture a national and international audience, show casing designers that are embracing technology in digital marketing and direct sales, the fundamental element to provide a platform to maximise awareness in fashion not forgetting Fashion tech, wearable tech, couture tech wear and where we see it progressing, merging into today society and which demographic will benefit , the future of fashion in technology ?

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THE VR DEVELOPER CONFERENCE

The VR Developer Conference brings together key individuals working within the VR industry, both in established positions for major companies, and as freelancers. Our speakers will focus on two distinct sides of the developer’s job – the first being the nuts-and-bolts approach of developing the tech, with case studies to illustrate innovations that have been pushing Virtual Reality forward in recent years.

The second will focus on work opportunities for freelancers: We will ask – How do you connect with large businesses and employers? Which is better, adaptability or specialisation? Where do the opportunities lie for securing new and exciting projects?

TOM SZIRTES \\ Mbryonic \\ ARToolkit and ARCore best practises

GUILLAUME COUCHE \\ Wolf In Motion \\The world’s first VR photography simulator, Magic Hour

PIERRE-FRANCOIS \\ Archimemory \\How virtual environments impact human behavior.

PLEASE NOTE: This private session is being run by Jonathan Tustain and the London Developers Meetup. To access this session please email us on team@virtualrealityshow.co.uk to book your slot.

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