The Showfloor Stage is open to everyone at the show, regardless of your ticket type. On this stage, we’ll have a range of experts sharing insights and innovations as well as the details of their latest case studies and projects.

FRIDAY 06 APRIL — SHOWFLOOR STAGE

IMMERSE.IO AND THE POWER OF MULTI-USER VR TRAINING

The Immerse platform provides virtual reality creation, distribution and collaboration that scales to suit your business needs. Technical and non-technical users can deliver VR experiences to anyone, anywhere in the world.

Train employees, analyse results, and instantly reset and repeat. Perfect for health & safety and object-based training. The Immerse team will give you a glimpse into the work they are doing and solutions they offer.

INNOVATE UK: AUDIENCE OF THE FUTURE & THE INDUSTRIAL STRATEGY CHALLENGE FUND

Tom Fiddian Innovation Lead from Innovate UK will be presenting on how the Industrial Strategy Challenge Fund could help your business.

Innovate UK is the UK’s innovation agency. Innovate UK works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy – delivering productivity, new jobs and exports. Our aim at Innovate UK is to keep the UK globally competitive in the race for future prosperity.

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ROYAL ACADEMY: PAINTING THE FUTURE: PHOTOREALISTIC VR FOR CULTURAL INSTITUTIONS

In celebration of its 250th birthday, London’s Royal Academy of Arts decided to explore VR technology as part of its ‘From Life’ exhibition. Royal Academy: Painting the Future (produced by Factory 42 for Google Arts and Culture and Sky Arts) is a collection of VR experiences explaining the journey of several artists creating artwork for From Life using VR.

London based studio Alter Equals took charge of the photorealistic 3D reconstructions of artists’ studios needed for the stories of Jonathan Yeo and Humphrey Ocean. The session explains how the high quality of the reconstructions were achieved and how such technique can be at the service of cultural institutions like museums, monuments, and art galleries not only to find new ways to engage their audience but also to improve the visit on site as well.

ABOUT ALTER EQUALS

Alter Equals studio focuses on creating high-end immersive experiences for clients across a multitude of platforms, including web (real 3D experience) mobile (tablet & smartphone) VR headset (tethered & mobile) as well as bespoke installations. With twenty years experience in the VFX industry and their own photogrammetry software applications, Enwaii and PhotoRealtime, the Alter Equals’ team creates lifelike photorealistic 3D experiences that combine the best of VFX and video game technologies, giving the appealing look of photography and movies, with the interactivity and engagement of a video game.

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ICAROS & FITXR – EXPLORING THE DIGITAL GYM

If you’d like to get a look behind-the-scenes at some of the projects and products we have in our Digital Gym feature, this session will host a series of 10-minute presentations, each giving a short, sharp look into the hardware and software that drive these applications.

It’s a great way to get a solid perspective on the current state of tech innovation across a number of different product types within the fitness industry.

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MBRYONIC: THE SECRET TO CREATING IMPACTFUL AR & VR EXPERIENCES

Looking beyond hype, director of Mbryonic Tom Szirtes, will share how to approach creating engaging, memorable and impactful VR experiences based on real world case studies that can maximise return on investment.

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HEATHERWICK: IMMERSIVE TOOLS IN THE DESIGN PROCESS

Heatherwick Studio started using VR and the interactive models several years ago with the first release of Oculus Rift developers’ kit.

Since then, we have developed several workflows how to use VR not only for the client presentations, but directly in the design process. Designers are able to explore their designs from simple static VR images rendered directly in Rhino to complex fully interactive models imported to Unreal Engine. We have also started exploring new ways of 3D sketching in the virtual environment and scanning physical models with CT scans and exploring them in VR.

This presentation will demonstrate how we have implemented wide range of  immersive tools in our design process.

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HP: UNTETHER FROM REALITY – HOW INNOVATIVE TECHNOLOGIES ARE IMPROVING USER EXPERIENCES IN VR

HP Z VR Backpack and REWIND

Hear how HP’s latest innovations are improving customer workflows from HP’s workstation specialist James Quigley. He will be joined on stage by VR Director at REWIND, Greg Furber, who will discuss how HP’s technology enhances user enjoyment of the studio’s real-time VR experience for HBO’s Emmy®-winning comedy series, Silicon Valley.

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VISYON

VISYON IS ONE OF EUROPE’S LEADING INNOVATION FIRMS, SPECIALISING IN EMERGING TECHNOLOGIES.
We have spent more than ve years innovating together with over fty technology enthusiasts. Based in Barcelona, we have been able to expand our reach and create teams in the UK, Italy, Spain, and the USA. Our unique innovation ecosystem allows us to provide not only creative services (which deliver ROI objectives for national and international clients across multiple industry sectors) but also to invest in proprietary technologies, build bespoke experiential installations and participate in social innovation projects to bring a positive change to our society through innovations in healthcare, education and environment.

This year, we are putting increasing focus and investment behind a more consultative approach to XR technologies.Built on our expertise producing award- winning solutions across VR, AR and MR, our new ecosystem of development frameworks are designed to empower organisations to take a longer-term, strategic and commercial view on how these technologies can improve current and future business solutions.

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ADMIX – ‘INEVITABLE: THE MACRO TRENDS THAT WILL SHAPE THE NEXT DECADE AND HOW TO MONETIZE THEM’

In this talk, illustrated by a case study, I give a vision of the future and how immersive technologies, closely linked to AI and IoT, will affect our daily lives. I discuss the importance of advertising to monetize immersive media, design challenges of advertising in AR, the privacy concerns, and the technology necessary to make this vision a reality.

ABOUT ADMIX

admix.in is a monetisation platform for VR and AR, developing non-intrusive ad units, such as product placements or the ability to travel across apps, through the metaverse. Admix is a fully programmatic platform selling inventory to thousands of advertisers, and currently trusted by over 100 VR and AR developers.

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CREATING IN A NEW WORLD – THE POWER OF IMMERSIVE ART

Digital art has opened up a whole new world of expression. This session will introduce immersive tech as a new medium for artistic expression, delving into the immense possibilities for creativity. It will address the challenges of creating in a 360° environment, of developing artworks that can be influenced by the viewer’s perspective and the need for a new concept of exhibition.

Moving beyond the mechanics and techniques of creating in 360°, our speakers will explore how the fusion of colour, shape, movement and sonic elements can create a journey for the viewer that allows a new kind of narrative within a single work.

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DIRECT DRIVE TV: UPGRADING WHAT WE WEAR: TECH IN FASHION

VR is shaking up the world of fashion. From the integration of VR into fashion shows to provide remote 360 viewing, to advanced design conceptualisation in the manufacturing process, Virtual Reality is presenting itself as a disruptive force within the fashion world. This session will address the current state of the tech within the fashion industry, it’s application for creating virtual shopping environments, avatars for clothing design and development and even exploring the crossover with wearable tech and conductive clothing materials that begin to blur the line between the clothes you wear and the devices you operate.

FREAKiNFUTURE created an opportunity from test casing technology within fashion to capture a national and international audience, show casing designers that are embracing technology in digital marketing and direct sales, the fundamental element to provide a platform to maximise awareness in fashion not forgetting Fashion tech, wearable tech, couture tech wear and where we see it progressing, merging into today society and which demographic will benefit , the future of fashion in technology ?

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THE VR DEVELOPER CONFERENCE

The VR Developer Conference brings together key individuals working within the VR industry, both in established positions for major companies, and as freelancers. Our speakers will focus on two distinct sides of the developer’s job – the first being the nuts-and-bolts approach of developing the tech, with case studies to illustrate innovations that have been pushing Virtual Reality forward in recent years.

The second will focus on work opportunities for freelancers: We will ask – How do you connect with large businesses and employers? Which is better, adaptability or specialisation? Where do the opportunities lie for securing new and exciting projects?

TOM SZIRTES \\ Mbryonic \\ ARToolkit and ARCore best practises

GUILLAUME COUCHE \\ Wolf In Motion \\The world’s first VR photography simulator, Magic Hour

PIERRE-FRANCOIS \\ Archimemory \\How virtual environments impact human behavior.

PLEASE NOTE: This private session is being run by Jonathan Tustain and the London Developers Meetup. To access this session please email us on team@virtualrealityshow.co.uk to book your slot.

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