25-35 participants (for creators, writers, producers, storytellers, commissioners)

This workshop welcomes participants to a fun, interactive session for an essential overview on the fundamentals of immersive storytelling, coupled with best (and potentially worst!) practices for experiential storytelling in a 360/VR environment.

You’ll have the opportunity to sample VR stories that will be discussed and analysed from the perspective of experience design and story throughout the workshop, before going on to workshop a well-known children’s fairytale as adaptation, remix or even a single scene, specifically and solely as a 360/VR story.

This fun session will go beyond, and dare we even say bypass, the claims of VR as an ‘empathy machine’, and we’ll take a look at how story is now more important than ever before, how to use the medium of VR to it’s optimum (isolation, immersion, forced perspective, sound triggers and more), and which kinds of stories might just be perfect for an enhanced experience within a VR headset.

We’ll walk you through a quick overview on technology – headset accessibility, functionality and portability and move you through the fundamentals of story to amplify and enhance experience design, the use of genre and pacing to immerse an audience, and the pillars of what makes storytelling in VR a reality.

This workshop includes an exclusive insight as to how storytelling in Virtual Reality needs to be circled by narrative design, experience design and emotional design and how to use the 360 space as the story along with best practices and considerations of audience role, duration, experiential all framed around story within a VR headset.

Storycentral industry mentors will be present to help showcase best practices in VR storytelling and to work with each workshop teams to give guidance, suggestions, ask the hard questions and help to refine each team’s story, focusing on the experiential perspective of the viewer/player.


  • To attend a workshop you must have a showfloor ticket.
  • To buy your tickets, please click here to visit our Eventbrite ticket page.
  • Select a Showfloor Ticket (if you haven’t already got one) and also select the appropriate Workshop Ticket.

PLEASE NOTE: Workshop tickets are very limited – we suggest booking quickly.


Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of Storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing, advertising, branding, theme parks, Virtual Reality and gaming.

As CEO/CCO of Storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels.  She specializes in storytelling that amplifies fan incubation and engagement, experience design, extending IP & franchises, community build through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture, theme, awareness of audience and experience design.

Alison and her team work with filmmakers, writers, publishers, broadcasters, storytellers and experience designers globally on incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.

Alison is a best-selling novelist, playwright and journalist, a PhD researcher with an MA in Creative Writing & New Media. Over her 22-year career she has worked with and consulted to SundanceTV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, Danish Broadcaster DR, Harlequin Mills & Boon, McCann, Coca Cola, DeBeers Group of Companies, UK Police Force, Schleich GmbH, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre.

She continually works as a Talent Development Exec with emerging film-makers and storytellers at CBS Interactive, Sundance TV, London Film School, New York Film Academy, Swedish talent incubator Boost HbG and Akademie für Kindermedien in Germany, with a committed focus to the exploration of new frontiers of storytelling & experience design for VR & 360 storytelling.

Alison is the writer and co-Founder of Halloween anthology series Dark Detour, is writer and producer of webseries The Loedown, author of 3 bestselling novels – Class ActLook Before You Leap and Three of a Kind and creator of the first transmedia romcom Staying Single. She has also written plays A Fish & A Bonsai and Pistols at Dawn and is currently writing and producing web-series with LA partners, a TV show with Swedish partners.

Alison launched storycentralLABS in 2012 after being a judge on a series of Hackathons and watching creatives work around the clock on a brief generated purely for the purposes of Hackathon content. storycentralLABS work with global events and partners such as Canada Screen Awards, ITVFest, Festival de Television, Children’s Media Conference, Merging Media, CMPA and CMF to create a hackathon environment with a clear and tangible brief of an existing or in-development IP with a major network or studio. Alison runs workshops, training programs and labs worldwide and is a judge for a series of global media festivals including Banff World Media Festival, International Emmy Awards, Canada Media Fund and Publishing Innovation Awards.

Alison is Conference Chair for StoryWorld Conference & Expo in Los Angeles, Exec Producer of the Virtual Reality Thread for Children’s Media Conference, is a two-time TEDx speaker and has presented at a number of entertainment and media conferences worldwide. She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain, Women in Film & TV and the Romantic Novelists Association.

Her mantra is ‘be relevant, be genuine, be credible’.